About us
About UpRIGHT LIFE
Northeast. Rooted. Redefined.
UPRIGHT LIFE is not just a clothing brand — it’s a movement born from the heart of Northeast India.
A culture so rich, a people so vibrant, and a land so full of stories — yet so often unseen in the modern world of fashion.
Founded in 2025, UPRIGHT LIFE was created with one purpose: to bring the soul of Northeast into the global fashion scene.
In a world chasing Western and Korean trends, we chose to turn homeward — to our roots, our culture, our identity.
What We Stand For
Every piece we create carries a story — from the hills, the tribes, the traditions, and the voices that make Northeast India what it is.
We connect culture with contemporary fashion — where the art, people, and stories of Northeast meet streetwear and minimal design.
Our products embody:
• Authenticity — staying true to where we come from
• Craftsmanship — each detail shaped with intent
• Identity — representing who we are
• Pride — wearing the Northeast boldly, everywhere
Our Vision
Our mission is simple yet powerful — to make Northeast stand out on a global stage.
Every design we release is a step toward that vision — to let the world see, wear, and celebrate the Northeast.
When you wear UPRIGHT, you don’t just wear clothes —
you wear your roots, your pride, and your story.
The Future Ahead
UPRIGHT LIFE is growing to tell every small story from the eight states of Northeast India — in fashion, in art, and in every field that deserves the world’s attention.
We want the world to know that Northeast means UPRIGHT, and UPRIGHT means Northeast.
Our Belief
We believe culture is not meant to be kept —
it’s meant to be lived.
Designed in Northeast.
Live it loud.